Privacy policy

This Privacy Policy describes how maemacphersonart.co.uk (“the Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase.

1. Contact Details
Mae Macpherson Art Studio Limited is the data controller of your personal information.

Company name: Mae Macpherson Art Studio Limited
Company number: SC864625
Registered office: 5 South Charlotte Street, Edinburgh, Scotland, EH2 4AN
Email: info@maemacphersonart.co.uk

If you have any questions, require more information about our privacy practices, or would like to make a complaint, please contact us using the details above.

2. Personal Information We Collect
We collect the following types of information to operate effectively and provide you with the best experience:

a) Device Information
- Purpose: To load the Site accurately, perform analytics, and optimise performance.
- Source: Automatically collected using cookies, log files, pixels, tags, and similar technologies.
- Examples: Browser type, IP address, time zone, cookie identifiers, products viewed, search terms, and site interactions.
- Disclosure: Shared with our processor Shopify.

b) Order Information
- Purpose: To process purchases, manage payments, arrange delivery, provide invoices/order confirmations, communicate with you, and (if opted in) send marketing updates.
- Source: Collected directly from you.
- Examples: Name, billing and shipping address, payment information, email address, phone number.
- Disclosure: Shared with Shopify, payment providers, and delivery partners.

c) Customer Support Information
- Purpose: To provide assistance with orders or enquiries.
- Source: Collected directly from you.
- Examples: Name, email address, phone number, and details provided in enquiries.
- Disclosure: Shared with Shopify Inbox/email provider.

3. Minors
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe your child has provided us with personal information, please contact us to request deletion.

4. Sharing Personal Information
We share personal information with service providers to fulfil contracts and operate the Site. For example:
- Shopify powers our online store. More info: https://www.shopify.com/legal/privacy
- Payment providers (e.g. Stripe, PayPal) process payments securely.
- Delivery partners (e.g. Royal Mail, couriers) handle shipping.
- Marketing/analytics tools (e.g. Meta/Facebook Pixel, Google Analytics, Klaviyo) help run ads and track performance.

We may also share personal information to comply with laws, regulations, or legal requests.

5. Behavioural Advertising
We use your personal information to provide targeted advertisements and marketing communications. You can opt out at any time:
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Meta/Facebook Ads: https://www.facebook.com/settings/?tab=ads
- Google Ads: https://www.google.com/settings/ads/anonymous
- General opt-out via Digital Advertising Alliance: https://optout.aboutads.info/

6. Lawful Basis for Processing (UK GDPR)
We process your personal information under the following lawful bases:
- Consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate interests (fraud prevention, service improvement, direct marketing)

7. Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. You may request deletion at any time.

8. Your Rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction, updating, or erasure
- Request data portability
- Object to or restrict processing
- Withdraw consent at any time (where processing is based on consent)

To exercise your rights, please contact info@maemacphersonart.co.uk. 
You may also lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/

9. Cookies
We use cookies to improve your experience, provide our services, and analyse site usage. You can manage or disable cookies in your browser settings. Learn more via Shopify’s Cookie Policy: https://www.shopify.com/legal/cookies

10. Do Not Track
We do not alter our data collection or practices when we detect a Do Not Track (DNT) signal, due to the absence of a consistent industry standard.

11. Changes
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a new “Last Updated” date.

Last updated: 10 October 2025